Released as limited-edition dress-up drops, Lore Dress Up delivers storied collections of clothing, accessories, and homewares for children. Heirloom items with stories to tell and memories to make – that not only encourage imaginative play, but are kinder to the planet, too.

Members of the Dress Up Club are first in line for new collections with early access, exclusive discounts and our seasonal DIY Dress Up creative packs, for free. Find out more or sign up below.  

Lore Dress Up is founded by designer and creative consultant Alex Rebbeck. Following the arrival of her three children, Alex was inspired to turn a life-long love of dressing up into a childrenswear company that remembers the magic of childhood.

“Being small is the only time in our lives we truly give ourselves over to the magic of our imaginations, and the best part of being a parent is getting to feel some of that wonder again - to see the world through children’s eyes."